Personal stories the focus of new quit smoking campaign

Make Smoking History has launched another burst of their From Every Quitter campaign.

The aim of the campaign is to encourage and motivate people to quit smoking, and Health providers including GPs are also encouraged to talk to their patients about the health benefits of quitting smoking.

With the tag line, Your kids would love you to quit smoking, the new campaign features four Western Australians talking about quitting for their kids.

Last year, Make Smoking History aired a TV ad featuring a diverse group of 12 Western Australians who had either recently quit smoking or were attempting to quit. The current campaign uses extended testimonial footage with four of the cast members.

View the campaign (external site)