Go for 2&5 fruit and vegetable campaign
From 2006 to 2012 the campaign was delivered by the Cancer Council WA (external site) with funding from the Department of Health Western Australia. It also ran across Australia through other state and territory Departments of Health, the Australian Government and in partnership with the private sector through Horticulture Australia Limited.
The Go for 2&5 campaign aimed to:
1. Increase awareness of the need to eat more fruit and vegetables.
2. Encourage increased consumption of fruit and vegetables.
The campaign offered solutions to assist adults to eat more fruit and vegetables by providing information, tips and healthy, easy to prepare recipes. Promotional activities included television radio, press, outdoor and online advertising and information through retailers at point of sale.
Healthway currently sponsors community events and organisations in Western Australia to promote the Go for 2&5 message. Visit the Healthway (external site) for more information about sponsorship activities.
Printed materials for the Go for 2&5 campaign, including the Healthy Food Fast cookbook are out of stock and no longer available.
The Department of Health funds the LiveLighter campaign which is delivered by the Heart Foundation WA (external site) in partnership with the Cancer Council WA (external site). For more information, healthy tips, tools, recipes and to order campaign resources visit LiveLighter (external site). The Department of Health also funds a state wide nutrition and cooking program, Food Sensations for adults (external site) delivered by Foodbank WA(external site).
If you are not a resident of Western Australia visit the Department of Health website in your state or territory for information on local programs that support a healthy lifestyle.
Chronic Disease Prevention Directorate
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