Home ‘Healthysexual’ sexual health awareness campaign

‘Healthysexual’ sexual health awareness campaign

Healthysexual is the overarching sexual health campaign to raise awareness about sexual health and the things people can do to prevent, test, treat and talk to minimise the personal and social impact of STIs. STIs are very common, many people will get an STI in their lifetime. If left untreated, STIs can have long-term effects on your health. Testing is simple and the only way to be sure you don’t have an STI. A simple urine, swab or blood sample is often all that is needed.

The current campaign focuses on syphilis, due to increasing notifications statewide.

The campaign communicates core sexual health messaging and uses a simple call to action – talk, test, protect – to cut across all demographics.

For more information visit healthysexual.com.au (external site).

Objectives

Increase testing for syphilis and other STIs.
Motivate the target audiences to practice safer sex.
Raise awareness of the prevention and treatment for syphilis.
Reduce stigma and discrimination associated with STIs and the people that are diagnosed with them.

Key messages

General

Syphilis cases are increasing in WA.
Syphilis can be serious and often has no symptoms.
Get an STI blood test.
Syphilis is treated with antibiotics.
Syphilis is prevented by condoms.
Talk. Test. Protect.
For more information visit healthysexual.com.au (external site).

Syphilis in pregnancy (congenital syphilis)

Syphilis can make you and your baby sick.
If a pregnant person gets syphilis, it can be passed on to the baby and put its life at risk.
Getting syphilis blood tests early and often throughout pregnancy help to keep the pregnant parent and unborn child safe.
Get tested for syphilis.
Talk. Test. Protect.
For more information visit healthysexual.com.au (external site).

Target audience

Statewide, general population, 16 to 60 years
Pregnant women and women of reproductive age 18 to 40 years

Timing

December 2023 to June 2024

Channels

Campaign channels include:

social
video
audio
radio
cinema
out of home.

Campaign materials

You are encouraged to download and share these materials. Please be in touch if you need alternative formats and let us know how you are using these materials. Thanks for your support.